Privacy Policy

Intentional Touch  |  Last updated 12 October 2026

1. Who we are

Intentional Touch is the trading brand of SS Lifestyle Ltd, company number 10334301. Our business address is 1 Hudleston, North Shields, NE30 4QS, United Kingdom. We operate https://intentionaltouch.co and provide educational content, a published book and a free Reader Toolkit.

SS Lifestyle Ltd is the data controller for personal information we collect for the website and Reader Toolkit. For privacy questions or requests, email [email protected] or write to the address above.

2. Information we collect

When you request the Reader Toolkit, we collect your first name and email address, your registration details and your optional marketing preference. We also process information you send us in enquiries, correspondence and requests concerning your information.

Our website and its providers may process IP addresses, browser and device details, referring pages, approximate location derived from technical information, cookie identifiers, pages visited and interactions such as Toolkit access. We receive this information from your use of the website and our technology providers. Optional measurement is subject to the consent approach described below.

We do not request health information, details of your intimate life or other sensitive information through the Toolkit form. Please do not include such information in a registration or routine enquiry. Completing the downloaded exercises does not require you to send your answers to us.

3. How and why we use your information

Providing the Reader Toolkit: we use registration and contact information to provide the resources you request, send the access email and deal with access problems. We rely on our legitimate interests in fulfilling your request and administering a free educational resource.

Responding to enquiries: we use your contact details and correspondence to answer questions and provide support. We rely on our legitimate interests in communicating with people who contact us.

Optional email marketing: we use your contact details to send occasional Intentional Touch ideas, practical guidance and updates about our book and related resources when you opt in. We rely on your consent. Marketing consent is optional and is not a condition of obtaining the Toolkit.

Optional analytics and advertising measurement: our policy is to require consent for Google Analytics 4 analytics and Meta advertising tracking, including relevant server-side conversion measurement. These help us understand website use, improve the website and measure advertising and Toolkit registrations. Email marketing permission and permission for these measurement purposes are separate choices.

Security and administration: we process necessary technical information to operate the website, prevent abuse and protect information. We rely on our legitimate interests in maintaining a secure, reliable website. We process information to comply with a specific legal obligation where one applies. Necessary records for establishing, exercising or defending legal claims are retained on the basis of our legitimate interests in protecting legal rights.

4. Email communications and your choices

The Toolkit access email is a service message responding to your request. It does not subscribe you to promotional emails. You can withdraw marketing consent at any time using the unsubscribe link in a promotional email or by emailing us. Withdrawing consent does not affect the lawfulness of earlier processing or your ability to use the Toolkit.

We do not sell our mailing list to third-party marketers. We retain minimal suppression information where needed to make sure we respect an unsubscribe.

5. Cookies analytics and advertising

We use Google Tag Manager to manage website tags, Google Analytics 4 for analytics, and Meta Pixel and Meta Conversions API for advertising measurement. The Meta Pixel processes browser and interaction information. Conversions API sends events from our systems to Meta and may include contact identifiers, such as an email address converted to a hash for matching, and event and technical information. Hashing does not make this information anonymous. Meta may connect events with information it holds about you to measure advertising and support its advertising services.

HighLevel and LeadConnector support the website and forms. Cloudflare provides infrastructure protection and a browser performance beacon. Cookies and other optional technologies are explained in our Cookie Policy at https://intentionaltouch.co/cookie-policy. A browser preference does not automatically control information sent from our systems; relevant server-side processing must also follow the applicable consent choice.

6. Service providers and sharing

We use HighLevel and LeadConnector for website hosting, forms, contact storage, workflows and email delivery. Our account is accessed through Content Creator Machine, the provider of our HighLevel service. Its authorised administrators may have access where needed to provide that service. HighLevel also uses subprocessors to supply its services.

Google provides analytics and tag management, Meta provides advertising measurement, and Cloudflare supports infrastructure security and performance. Their roles depend on the service: some process information on our instructions and some process information for their own purposes under their privacy notices. We may also share necessary information with professional advisers or public authorities where required by law or to address legal claims.

7. International transfers

Our providers may store or access personal information outside the United Kingdom, including in the United States. HighLevel publishes a Data Processing Agreement that provides for EU Standard Contractual Clauses and the UK International Data Transfer Addendum where applicable. Google publishes information about its use of adequacy frameworks, including the UK Extension to the EU–US Data Privacy Framework, and contractual safeguards.

For a restricted transfer, the applicable arrangement must provide protection under UK data-protection law, such as a relevant adequacy regulation or approved contractual safeguards. These published provider arrangements do not mean that every service uses the same safeguard or that information is stored only in the UK. Contact us for information about, or a copy of, the safeguards applicable to your information, with confidential details removed where appropriate.

8. How long we keep information

We retain information only for as long as reasonably necessary for its purpose. Our adopted retention policy is to review inactive Reader Toolkit contacts after 24 months and delete or anonymise records no longer needed. This is a review policy, not a promise of automatic deletion exactly 24 months after registration.

We retain marketing subscriber information while reasonably necessary for active subscriptions, subject to periodic review. We retain minimal suppression records where needed to respect unsubscribes. Enquiries, consent evidence and administrative records are kept for as long as reasonably needed to handle the matter, demonstrate compliance or address legal claims, taking account of any applicable legal requirement.

Google Analytics is currently configured with two months for event data and 14 months for user data, with the user period reset by new activity. These controls do not apply to most aggregated standard reports. Cookie lifetimes are separate from personal-information retention and are described in the Cookie Policy. We honour applicable deletion requests and other data-protection rights.

9. Your rights

Subject to the applicable conditions and exceptions, you may ask for access to your personal information, correction of inaccurate information, deletion, restriction of processing, or portability where processing is automated and based on consent or contract. You may withdraw consent at any time without affecting earlier lawful processing.

You have the right to object to processing based on legitimate interests, on grounds relating to your circumstances. You can object to direct marketing at any time, and we will stop using your information for that purpose.

Email [email protected] to exercise your rights. We may need proportionate information to verify your identity. We respond without undue delay and normally within one month; applicable law may permit an extension for complex requests, which we will explain.

You may complain to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/ or to another relevant supervisory authority. You do not have to contact us first, although we welcome the opportunity to address a concern.

10. Security

We take reasonable technical and organisational measures appropriate to the information and services involved. No online system or method of transmission is completely secure.

11. External retailers and websites

Book purchases take place through third-party retailers. SS Lifestyle Ltd is not the seller of record for those transactions. Retailers and other external websites have their own privacy notices, and this policy does not govern their collection of payment or purchase information.

12. Children

Our website and Reader Toolkit are intended for adults. We do not knowingly seek children’s personal information through the Toolkit form. Contact us if you believe a child has supplied information so we can address it appropriately.

13. Changes and related terms

We may update this policy when our practices or legal requirements change. The current policy will display its last updated date. See also our Website Terms & Conditions at https://intentionaltouch.co/terms and Cookie Policy at https://intentionaltouch.co/cookie-policy.

14. Contact

SS Lifestyle Ltd, trading as Intentional Touch. Company number 10334301. Address: 1 Hudleston, North Shields, NE30 4QS, United Kingdom. Email: [email protected].